Category Archives: Marketing

How Theta Waves and Binaural Beats Boost Your Cognitive Function and Emotional Well-Being in the Workplace

July 29, 2024

By Phillip Tanzilo, CPTD, MHRM

Last night, as I sat watching the news, I felt my brain being pulled in a thousand directions by a whirlwind of biased information and sensationalism. In today’s media-saturated world, I’ve become acutely aware of how news and information can be skewed by bias, often leading us to react without proper verification. It has happened to me, and this realization inspired me to explore ways to support peak mental performance and critical thinking in both my personal and professional life.

I am grateful for the many experiences I have been given to partner and support some incredible organizations.… Read More “How Theta Waves and Binaural Beats Boost Your Cognitive Function and Emotional Well-Being in the Workplace”

Telling Your Brand’s Origin Story: The Power of Your Organizational Heart and Soul

September 14, 2023

Telling Your Brand’s Origin Story: The Power of Your Organizational Heart and Soul

It’s easy to focus on stats and strategies in the hustle of our modern workplace. I see this all too often where well-intentioned leaders focus on stats and strategies in the hustle of our modern workplace There’s something important, we can’t overlook – the story!  A great story brings your brand to life and weaves its soul into everything you do.  It is the heart and soul of your organization.  It drives the performance of your people, and it moves customers to action.

You might think your awesome product sells itself…but your origin story is key.… Read More “Telling Your Brand’s Origin Story: The Power of Your Organizational Heart and Soul”